Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it’s not going away – in fact, it’s […]
If you’re using Facebook for advertising, you need to be aware of this update. Over on the Facebook Business blog, The Social Network has announced that – starting from August 19th – mobile News Feed ads will be compressed in order to “match the look and feel of the new Facebook design introduced earlier this year“. The key
Marketers Take Note: Facebook is Changing Its Ad Format Next MonthRead More »
Google Search Console allows you to manage your website’s presence in Google search results. If you’re serious about getting your website noticed, you should get it verified. Google Search Console – formerly Google Webmaster Tools – is an invaluable tool for webmasters, designers, marketeers, entrepreneurs… pretty much anyone who wants to maximise the effectiveness of
Why You Should Verify Your Site in Google Search ConsoleRead More »
The one major difference between WordPress.com and WordPress.org is who’s actually hosting your website. With WordPress.org, YOU host your own blog or website. WordPress.org is where you’ll find the free WordPress software that you can download and install on your own web server. WordPress.com, on the other hand, takes care of all of the hosting for you. You don’t
This year, more businesses are going all in on Instagram Stories, with the Stories format quickly becoming the hottest social media option. Even Facebook CEO Mark Zuckerberg says so – according to Zuckerberg, Stories are on track to overtake the News Feed as the primary form of social sharing. Momentum for Stories is clearly building – and
10 Ways to Step Up Your Instagram Stories ContentRead More »
If you are clear on your priorities and objectives, it will be easy to narrow down your search.Once you identify the outcomes you desire, you can begin to structure an appropriate social media program. First, let’s take a look at some of the key benefits that professional social media management can provide: A consistent, attractive,
What do you want to get out of your Social Media Marketing?Read More »
This month marked the 10th annual VidCon, a digital content conference in Anaheim. VidCon  caters to online creators, their fans and the brand marketers and entertainment companies that want to leverage their influence. The conference drew 75,000+ attendees last year (we’d guess it was even bigger this year!), with teens and tweens flying in from around the globe to
What VidCon means for the future of social media platformsRead More »
It’s a no-brainer: Having a Facebook presence is a must. But it’s important to understand a Facebook Page vs Profile in order to get the most out of this important social channel. Most business owners understand the potential of having a Facebook Page, but understanding the specifics can still be hard figure out. Specifically, many
Facebook Page vs Profile: Everything You Need To KnowRead More »
The major release this year, WordPress 5.2 has been scheduled to be released on 7th May 2019. With this release, users will be able to experience over 300 enhancements including new interesting features. The core development team released a field guide to WordPress 5.2 in the official core channel of the team yesterday. The guide, posted by Jeffrey
If you want to form connections with potential customers and clients, having a great brand story is key. Brand stories enable people to identify with your brand and care about it – a brand story is the “why and how” of your business, including your driving mission, your struggles and your successes. A brand story should not only
