. Critical reception: The Great Hack currently has a score of 68 on Metacritic. At the Los Angeles Times, Kenneth Turan writes that “it both explains and offers a warning shot about the misuse of personal data and how that influenced past elections and might well do so in the future.” How to watch it: The Great Hack is streaming on Netflix. https://www.youtube.com/watch?v=iX8GxLP1FHo&feature=youtu.be&fbclid=IwAR31deozATNTpt_ylfyDFQHLpZ9oMyDE8WV0R1f4QC8RGAiDdM-FRtHkK7E […]

I believe communities are essential for businesses. When I heard Mark Zuckerberg say, “Groups are at the heart of the experience” at the 2019 F8 conference, I wondered, “What’s Mark’s real objective here?” Today, I’d like to explore whether marketers, creators, or businesses should entrust their communities to Facebook.But first, a story. Back in the Day…

Beware of Facebook Groups. Long Live Communities!Read More »

With more ways than ever to communicate and interact online, people are naturally going to use such platforms to air their grievances – especially with brands, and what they might perceive to be poor service, low quality, etc. This is why word of mouth is now so crucial – in the past, word of mouth was

7 Keys to Dealing with Customer Complaints Online [Infographic]Read More »

It’s amazing to consider just how significant social media has become in our everyday lives. In a relatively short period of time, social media apps have evolved from cool, interesting toys, primarily used by young people, into key interactive platforms, connecting people to products, people and services in an ever-increasing range of ways. And while the

The History of Social Media [Infographic]Read More »

Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it’s not going away – in fact, it’s

10 Social Media Statistics You Need to Know in 2019 [Infographic]Read More »

If you’re using Facebook for advertising, you need to be aware of this update. Over on the Facebook Business blog, The Social Network has announced that – starting from August 19th – mobile News Feed ads will be compressed in order to “match the look and feel of the new Facebook design introduced earlier this year“. The key

Marketers Take Note: Facebook is Changing Its Ad Format Next MonthRead More »

Google Search Console allows you to manage your website’s presence in Google search results. If you’re serious about getting your website noticed, you should get it verified. Google Search Console – formerly Google Webmaster Tools – is an invaluable tool for webmasters, designers, marketeers, entrepreneurs… pretty much anyone who wants to maximise the effectiveness of

Why You Should Verify Your Site in Google Search ConsoleRead More »

The one major difference between WordPress.com and WordPress.org is who’s actually hosting your website. With WordPress.org, YOU host your own blog or website. WordPress.org is where you’ll find the free WordPress software that you can download and install on your own web server. WordPress.com, on the other hand, takes care of all of the hosting for you. You don’t

WordPress.com vs WordPress.orgRead More »