Google Search Console allows you to manage your website’s presence in Google search results. If you’re serious about getting your website noticed, you should get it verified. Google Search Console – formerly Google Webmaster Tools – is an invaluable tool for webmasters, designers, marketeers, entrepreneurs… pretty much anyone who wants to maximise the effectiveness of

Why You Should Verify Your Site in Google Search ConsoleRead More »

The one major difference between WordPress.com and WordPress.org is who’s actually hosting your website. With WordPress.org, YOU host your own blog or website. WordPress.org is where you’ll find the free WordPress software that you can download and install on your own web server. WordPress.com, on the other hand, takes care of all of the hosting for you. You don’t

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This year, more businesses are going all in on Instagram Stories, with the Stories format quickly becoming the hottest social media option. Even Facebook CEO Mark Zuckerberg says so – according to Zuckerberg, Stories are on track to overtake the News Feed as the primary form of social sharing.  Momentum for Stories is clearly building – and

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If you are clear on your priorities and objectives, it will be easy to narrow down your search.Once you identify the outcomes you desire, you can begin to structure an appropriate social media program. First, let’s take a look at some of the key benefits that professional social media management can provide: A consistent, attractive,

What do you want to get out of your Social Media Marketing?Read More »

This month marked the 10th annual VidCon, a digital content conference in Anaheim. VidCon  caters to online creators, their fans and the brand marketers and entertainment companies that want to leverage their influence. The conference drew 75,000+ attendees last year (we’d guess it was even bigger this year!), with teens and tweens flying in from around the globe to

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It’s a no-brainer: Having a Facebook presence is a must. But it’s important to understand a Facebook Page vs Profile in order to get the most out of this important social channel. Most business owners understand the potential of having a Facebook Page, but understanding the specifics can still be hard figure out. Specifically, many

Facebook Page vs Profile: Everything You Need To KnowRead More »

If you want to form connections with potential customers and clients, having a great brand story is key. Brand stories enable people to identify with your brand and care about it – a brand story is the “why and how” of your business, including your driving mission, your struggles and your successes.  A brand story should not only

The 20 Keys to Creating an Inspiring Brand StoryRead More »