As everybody is probably aware by now, engagement boosts reach on Facebook, and comments, in particular, can have a big impact. Prompting discussion will then signal to Facebook’s algorithm that more people should see that post, as they might also want to join in and share their thoughts on the same.
Facebook outlined this specific element of its News Feed algorithm back in 2017, noting that:
“If a post from a Page is getting a lot of engagement, we can understand in real-time that the post might be temporarily more important to you, so we should show that content higher in your feed.”
So comments are important – getting people talking about your post can play a key role in maximizing reach. And now, Facebook is looking to highlight to some Page managers just how important that specific engagement can be: