Each user can have a maximum of 3 pinned items
Instagram now allows each user to pin up to three posts to their top of their profile in the photo- and video-sharing application. Users can pin regular posts (image and video posts), as well as Reels.
When a user pins one or more posts to their top of their profile, these posts will remain there even if they share new posts in the future.
Our guide will show you how to pin posts to your profile from within the Instagram mobile app.
Note: These screenshots were captured in the Instagram app on iOS.
Step 1: Tap the three dots in the top-right corner of the post or Reel you want to pin.
Step 2: Tap “Pin to your profile.”
If you already have three posts pinned to the top of your profile and you attempt to pin another post, a “Pin limit reached” window will appear. This window will tell you that you’ve already reached your limit and that “[p]inning this post will replace your oldest pinned post.” If you want to replace your oldest pinned post, tap the “Confirm” button on the “Pin limit reached” window.