Google Announces New eCommerce Tools

With eCommerce on the rise, fueled by the various COVID-19 lockdowns and mitigation measures around the world, virtually every online platform is now working to align with this shift, and facilitate new shopping processes to help connect consumers with the most relevant recommendations and offers.

And Google is arguably in the best position to facilitate such. With connection to the broadest network of websites, including eCommerce sites and listings, Google is in prime position to provide the most relevant product comparisons, the most in-depth review listings, and help consumers in their eCommerce journeys.

 

And today, at its annual I/O conference, Google has outlined its latest steps in boosting eCommerce activity, including an enhanced partnership with Shopify and updated product search tools based on screenshots and images.

First off, Google has announced that it’s expanding its partnership with Shopify, which will provide new, simplified processes to enable Shopify’s 1.7 million merchants to get their products featured across Google “in just a few clicks”.

As per Google:

“This new collaboration with Shopify will enable merchants to become discoverable to high-intent consumers across Google Search, Shopping, YouTube, Google Images and more.”

Google hasn’t provided specifics on the updated process as yet, but the idea is that it will enable Shopify merchants to easily list their products within Google’s shopping surfaces, which have seen a significant increase in interest over the past 12 months.

Indeed, Google says that it’s seen a 70% increase in the size of its product catalog, and an 80% increase in merchants on its platform, over the past year. That was most notably boosted by Google eliminating all charges for Google Shopping product listings last April, in order to assist retailers looking to shift their focus amid the pandemic.

The increased capacity to reach more searchers holds major appeal, and as more products come into Google’s system, it’s becoming a more powerful assistant for eCommerce discovery.

And now, Google’s looking to push that further with the evolution of what it calls its ‘Shopping Graph’. 

Google Shopping Graph

As explained by Google:

“The Shopping Graph is a dynamic, AI-enhanced model that understands a constantly-changing set of products, sellers, brands, reviews and most importantly, the product information and inventory data we receive from brands and retailers directly – as well as how those attributes relate to one another. With people shopping across Google more than a billion times a day, the Shopping Graph makes those sessions more helpful by connecting people with over 24 billion listings from millions of merchants across the web. It works in real-time so people can discover and shop for products that are available right now.”

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