As businesses shift to online, dig into the holiday season and adapt to the new normals of the coronavirus pandemic, it becomes even more important to find ways to make your brand stand out. If you’ve started establishing an online presence throughout COVID-19, you’ll also want to think about how to create strong brand awareness both online and offline. Here are five tips to help you get started:
Give your brand a voice.
Think about personifying your brand and giving it a unique voice. How does your brand impact the world and its customers? Is it for the everyday consumer or for luxury shoppers? Tailor your brand’s voice to your audience and make sure to use this voice across all of your platforms. Consistency is key.
Position your products.
Facebook and Instagram are visual platforms. Put your products front and center so your audience knows what you’re advertising and why. You can also state your brand message so customers start to associate it with your products.
Say it with words.
Building your brand can’t rely on visuals alone. Add value propositions to ads that feature your products, explaining why consumers should use them, what makes them unique from others and what benefits they’ll get. You can also weave your brand’s messaging or slogan into your ad copy. Learn more about how to create a brand for your business.
Create branded packaging.
Elevate your brand by using unique packaging that has your business’s look and feel. This can help enhance customer experience and make the package seem like a gift — especially during the holiday season. Personalized touches can be as simple as adding a handwritten note or anything that shows how you care about your customers.
Brand awareness may be a difficult goal to measure, but Facebook offers advertising solutions that help quantify the success of your efforts. Run a retargeting campaign to reach audiences who already know about your brand. Advertise to people who have visited your website, app, store or Facebook Page, or who have already purchased your products or services. Retargeting people who are already familiar your brand gives them another opportunity to consider your products.
Here’s an example of what some of these tips look like in practice:
If you’re still feeling unsure, use this formula to help you create successful ad copy:
Now it’s your turn to give these tips a try. Get started by posting to your social channels, running an ad or creating a retargeting campaign. For more ideas on things like getting started with advertising on Facebook or optimizing ads to achieve business goals, explore more content on Facebook for Business News.