If you are clear on your priorities and objectives, it will be easy to narrow down your search.Once you identify the outcomes you desire, you can begin to structure an appropriate social media program. First, let’s take a look at some of the key benefits that professional social media management can provide:
- A consistent, attractive, up-to-date presence
When anyone lands on your page, you want it to look current, and you want your posts to show you off as the brilliant expert that you are.
For this outcome, you may only need timely, relevant updates posted on your social media page(s) at least several times each week. A social media package that focuses exclusively on content development and daily posting (including posts that highlight your expertise, deliver current industry news & trends, and share value with your target audience) may be ideal for you.
- Increased awareness of your brand
You want your target audience to know your (or your company’s) name and think of you when they need your products or services. You want to be regarded as the expert and thought leader in your industry.
In addition to content development and posting on multiple platforms, you want daily “social outreach,” where an account manager is proactively engaging with followers and your target audience. Consistent, relevant posts will keep your name in front of your current followers, but to reach new prospects and increase brand awareness, make sure your social media package includes a strong engagement component.
- Stronger Relationships with Your Current Community
Your relationship with your network means the world to you, and you want to keep those connections strong.
Cultivating meaningful relationships requires regular and proactive communication. To achieve these outcomes, your social media package should include outreach, engagement, and rapport-building.
- Community Growth
Your current followers are not enough. You want a larger audience to connect with, but they need to be the right people.
To grow your followers, fans, and connections, you must perform persistent attention-getting tasks. Opt for a social media program that features intelligent community-building activities.
- Website Traffic
A thriving social media presence is great, but you have much more control over content and sales on you website. You want to drive traffic from your social platforms to your website.
Make sure the posts being published on your social media pages are strategic. Driving traffic to your website requires a deliberate approach, including useful, relevant, compelling content and thoughtful timing. If you aren’t posting regular blog articles to your site, you may want to consider including the outsourcing of this component in your social media package, as well.
- Conversions
Nothing matters to you except turning followers into leads or sales.
Talk to us about your conversion objectives. We can help you decide what is realistic, and what is needed to reach your goals.
