How to Use Facebook Pages for Business [Infographic]

With more than 2.2 billion users, Facebook has become pretty much an essential for all businesses. While the platform’s algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the fact that more than 2 billion searches are conducted via The Social Network every day underlines the need for businesses […]

National WebMistress Day recognizes women in web development.

A WebMistress is a woman who designs, develops, markets and maintains websites. While the term has existed since the mid-1990s, it officially entered technology’s lexicon in June of 1995 when Kat Valentine secured the domain name and began web development under the job title WebMistress. The previously existing WebMaster had arrived on the scene as early […]

How to Hack Your Brain for Insane Focus and Productivity

The science-backed tips to destroy distractions and stay productive in the digital age. Studies indicate that most of us have incredibly short attention spans (in fact, some have found that we have shorter attention spans than goldfish), and it’s only getting worse. So, in today’s world of constant digital bombardment and work demands, how do you […]

Local is Lekker App

A Cape Town based initiative, inspired by the need for a one-stop directory app, promoting local businesses within the community in an authentic South African way. Simon Winter, the founder and developer of the ‘Local is Lekker’ app with over 25 years of experience and networking in the sales and restaurant industries, recognized that most […]

Facebook Releases Updated Privacy Tools and Settings

Facebook Releases Updated Privacy Tools and Settings

After a flood of criticism stemming from the Cambridge Analytica scandal, Facebook has this week released its updated privacy tools and settings, which are in compliance with the EU’s General Data Protection Regulation (GDPR) and will apply to all users across the world (with some regional variations). And they do comply with the new, higher privacy standards […]

11 LinkedIn Experts Share Their Best Unusual LinkedIn Marketing Hack

Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80 percent of B2B leads come from LinkedIn, and fully 79 percent of B2B marketers say that LinkedIn has been an effective avenue for lead generation. Whatever your business goals are to grow visibility, increase product sales, improve customer service, or generate brand awareness, […]

Google confirms core search ranking algorithm update

Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they dropped in rankings. Barry Schwartz on March 12, 2018 at 1:15 pm Google has confirmed that they ran a “broad core algorithm update” last week that has impacted the appearance and rankings of some websites in the […]

Facebook and Twitter Are Gearing Up for Their Next Video Push – Here’s Why That’s Important

While it may appear that some of the heat has gone out of the video push by social networks, video content is still very clearly where both platforms see their biggest opportunities in future. This week, various reports have indicated that both Twitter and Facebook are re-upping their video efforts – and worth a reminder, […]